| Titre | Earthquake |
| Agence |
Y&R Dubai
|
| Campagne |
Heroes Wanted
|
| Annonceur |
Red Cross
|
| Marque |
Red Cross Lebanon
|
| Date de première diffusion/publication |
2012 / 2
|
| Secteur d'activité | Associations caritatives, fondations, volontariat
|
| Slogan | Redcross.org.lb/volunteer |
| Synopsis | To encourage young people to volunteer for the Red Cross, we created a hand torn poster with two red tapes forming the iconic Red Cross. Patching up the otherwise separated pieces of a rescue mission picture — one featuring the victim and the other, a group of Red Cross personnel — to bring together despair and hope. |
| Problème | Volunteer numbers are always low and we wanted to encourage new sign ups. |
| Résultat | Placed at universities, the posters targeted youngsters whose new year’s resolution was to volunteer for a charity organisation. The campaign resulted in a 20% surge in online registrations, increasing the number of the Lebanese Red Cross volunteers to 4,231. The drop out rate for when they were called for medical and rescue-mission training was 40%. |
| Type de média |
Poster
|
| Retouche |
Gitten Tom
|
| Producteur |
Leng Panganiban
|
| Responsable de la production |
Amin Soltani
|
| Directeur artistique |
Sajesh Pudussery
|
| Concepteur / rédacteur |
William Mathovani
|
| Directeur de création |
Kalpesh Patankar
|
| Responsable de la création |
Shahir Zag
|
