Theres a new stimulus package thats hitting streets across the nation. CiCis Pizza, home of the $5 endless pizza buffet, announced that starting March 30th, American penny picker uppers who keep their eyes peeled for pavement coins may be greatly rewarded when one million winning pennies are dropped around their 650 restaurants nationwide.
Philosophie
"In tough times, every penny really does count," said Craig Moore, president of CiCi's Pizza. "This campaign celebrates America's penny picker uppers and our hope is that, after this program, no one will ever look at a penny the same way again."
Problème
As part of its new Penny Picker Upper promotional campaign, CiCis Pizza is honoring savings savvy Americans by dropping one million pennies in public places around their restaurants. But these are no ordinary pennies. The backs of each of these specially stickered pennies will list prizes like a free meal at a CiCis endless pizza buffet, a free drink, and a buy one pizza get one free deal that can be redeemed at local CiCis locations.