| Titre | Dryer Fire |
| Agence | RPA |
| Campagne | University of Farmers |
| Annonceur | Farmers Insurance |
| Marque | Farmers Insurance |
| Date de première diffusion/publication | 2011 / 3 |
| Secteur d'activité | Assurances, mutuelles |
| Synopsis | Farmers Insurance is building on the successful University of Farmers campaign . This new chapter continues to creatively position and differentiate Farmers Insurance by highlighting its core strength: Farmers agents. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif. Farmers was recently rated as the top training organization in the world by Training magazine over some well-known, blue-chip competition. The character that stands at the heart of the campaign is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by actor J.K. Simmons. Professor Nathaniel Burke teaches agents with larger-than-life dramatizations that take place at a magical representation of the University. In “Dryer Fire” Professor Burke uses a flame-thrower and a giant lint ball to show agents the dangers of laundry-room fires. |
| Type de média | Télévision |
| Maison de production | Jonathan Elias |
| Maison de production | Elias Arts |
| Effets spéciaux | Public VFX |
| Télécinéma | Company 3 |
| Monteur | Haines Hall |
| Monteur | Spot Welders |
| Chef décorateur | Jeremy Hindle |
| Producteur délégué | Bart Lipton |
| Producteur exécutif | John O’Grady |
| Producteur exécutif | tk knowles |
| Producteur exécutif | Chuck Ryant |
| Directeur de la photo | Chris Soos |
| Réalisateur | Dayton/Faris |
| Maison de production | Bob Industries |
| Producteur, agence | Selena Pizarro |
| Directeur de la production audiovisuelle | Gary Paticoff |
| Directeur de création | Tom Hamling |
| Directeur de création | Laura Hauseman |
| Directeur de création groupe | Pat Mendelson |
| Directeur de la création | Joe Baratelli |
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