Yellow Pages - "Reality Billboard"

Y&R Israel

Y&R Israel Tel Aviv, Israël

16084

Marque: Yellow Pages
Pays: Israël

Annonceur: Yellow Pages

Titre	Reality Billboard
Agence	Y&R Israel
Campagne	Reality Billboard - Yellow Pages
Annonceur	Yellow Pages
Marque	Yellow Pages
Date de première diffusion/publication	2010 / 9
Secteur d'activité	Pages jaunes et répertoires
Philosophie	Now it is time to challenge the billboard format and turn it into a Reality Billboard: The ultimate entertainment experience. The 2 reality giants: · Eliraz Sadeh, winner of "The Big Brother" show · Natan Bashevkin, winner of "Survivor" will compete against each other for the title "The Billboard Master" inside a specially constructed giant billboard. Each contender will be allocated one half of the billboard and a partition will separate the two compartments. As one of them gains more points the partition will slide over and shrink the other contender's compartment. The audience on the scene and at home will be able to aid their favorite contender by voting and helping him using the different Yellow Pages interfaces.
Problème	How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "The Big Brother" & "Survivor" who will compete against each other while living inside a giant Yellow Pages Billboard The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive, kicked off this morning and is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world.
Type de média	Etude de cas
Post production	Gravity
Responsable de la création	Gideon Amichay
Directeur de la création	Tzur Golan
Directeur de création	Yariv Twig
Directeur artistique	Gil Aviyam
Concepteur / rédacteur	Sharon Refael
Executive Client Director	Adam Polachek
Chef de groupe	Aileen Tito
Chef de groupe	Dikla Tzemach
Responsable de budget agence	Daphna Tsror
Planneur	Yoni Lahav
Planneur stratégique	Zohar Reznik
Office Producers	Shira Robas
Photographe	Menachem Reiss
Directeur Multimédia	Guy Poreh
Directeur de création	Sagi Blumberg
Directeur de création	Roy Cohen
Equipe créative	Tom Dolinger
Equipe créative	Maayan Dar
Responsable de budget agence	GAdi Margulian
Maison de production	P.O.V.
Event Production	Kuperman Productions
Content Development	Elad Kuperman
Content Development	Shabi Zeraia
Content Development	Asaf Forman
Event Producer	Liat Danzinger
Responsable de la publicité (annonceur)	Anat Gisin
Responsable de la publicité (annonceur)	Zeev Gruber
Réalisateur	Shahar Segal