| Philosophie | The free service, called T-Minus, was developed & created by Steve Moss and Jo Finch at RKCR/Y&R in collaboration with digital hotshop B-Reel to help themselves and fellow creatives around the world keep track of upcoming awards deadlines, allowing them to plan getting their projects out of the door without the usual last minute panic.Steve and Jo used to work from a sheet of layout paper on their desk listing awards deadlines they’d cross off the weeks as they went by. Having been caught out in the past they used these calendars to remind themselves when they needed to pester the relevant people in their agency to get work to be ready and to run by to be eligible. Thus the idea of creating a digital version of those scraps of paper was born: a utility that anyone who had ever suffered that last minute panic about awards could benefit from A visit to the T-Minus website enables users to choose from the 130 awards currently registered globally, then download their own personal calendar as a dynamic infographic screensaver, which tracks not just the awards entry date, but the date on which work has to run in order to qualify for entry.The calendar launched with over 130 creative awards worldwide, from UK based D&AD to the Asia and Dubai Bespoke Awards. |