Orbit For Kids With Calcium Makes Kid´s Teeth Strong
Synopsis
After the girl finishes her sandwich, she takes the chewing gum OfK to "make her teeth really strong". A big lion jumps on their car´s bonnet and roars.Everyone is scared except the little girl who stares at the lion and roars back at him. Lion runs away completely startled.
Philosophie
You can tell the strong teeth just by looking at them. Orbit for Kids with calcium makes kids teeth strong. The girl´s teeth is strong and she is confident about it, so she can even make the big lion run away and save her family.
Problème
The ad is to communicate benefit of strong teeth to the audiance.