| Titre | Good Morning World |
| Agence | Special Group |
| Campagne | Good Morning World |
| Annonceur | Tourism New Zealand |
| Marque | Tourism New Zealand |
| Mise en ligne | Juillet 2020 |
| Secteur d'activité | Destinations (Pays & Lieux) |
| Philosophie | Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever. |
| Type de média | Médias sociaux |
| Longueur | |
| Maison de production | Sweetshop |
| Maison de production | Nimble Content |
| Directeur de la création | Tom Martin |
| Directeur de la création | Julian Schreiber |
| Directeur de la création | Tony Bradbourne |
| Directeur de création | Jack Nunn |
| Directeur de création | Nils Eberhardt |
| PDG | Lindsey Evans |
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