| Titre | Cops |
| Agence | DDB Berlin |
| Campagne | Volkswagen British Campaigns |
| Annonceur | Volkswagen |
| Marque | Volkswagen |
| Mise en ligne | Novembre 2003 |
| Produit | Polo |
| Secteur d'activité | Petites voitures |
| Slogan | Small but tough. Polo |
| Philosophie | Volkswagens new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model Polos sturdiness, Golfs refined classiness, Passats engineering attention to detail are ultimately common Volkswagen engineering values. |
| Problème | Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages. |
| Résultat | Volkswagen were DDB Londons founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history. Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards. The work featured on this page is some of our most recent. |
| Type de média | Presse & publications |
| Marché | Allemagne, Royaume-Uni |
| Directeur de création | Jeremy Craigen |
| Directeur de création | Ewan Paterson |
| Directeur artistique | Dylan Harrison |
| Concepteur / rédacteur | Dylan Harrison |
| Concepteur / rédacteur | Simon Veksner |
| Directeur artistique | Nick Allsop |
| Typographe | Kevin Clarke |
| Photographe | Paul Murphy |
| Directeur de création | Nick Allsop |
| Directeur de création | Simon Veskner |
| Directeur de création | Dylan Harrison |
| Directeur de création | Feargal Ballance |
| Directeur artistique | Feargal Ballance |
| Concepteur / rédacteur | Feargal Ballance |
| Responsable de budget agence | Martyn Farmer |
| Worldwide Account Manager | Martyn Farmer |
| Responsable de budget agence | Jason Lusty |
| International Account Manager | Jason Lusty |
| Planneur | Hannah Wren |
| Planner International | José Luis Ramirez |
| Responsable de la publicité (annonceur) | Martina Berg |
| Head of Advertising International | Martina Berg |
| Responsable de la publicité (annonceur) | Achim Glokowski |
| Coordination Advertising International | Achim Glokowski |
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