| Titre | Bridge |
| Agence | Vitro |
| Campagne | Bridge |
| Annonceur | Taylor Guitars |
| Marque | Taylor Guitars |
| Mise en ligne | Mars 2007 |
| Secteur d'activité | Instruments de musique |
| Slogan | Quality Guitars |
| Synopsis | We approached this year differently because Taylor has evolved as a company as a result of their constant innovation. Last year, Taylor's first electric guitar, the T5 Thinline Fiveway, was awarded "2005 Product of the Year" and "Best New Electric Guitar of 2005." To reflect their evolution and diversification they have reorganized their product line up into three distinct product lines: acoustic, acoustic/electric and electric. Instead of just focusing on the brand as in year's past, we needed to show people all of the new things that Taylor keeps dreaming up. Our challenge was telling the individual stories of each product, while wrapping it up into an overall, cohesive campaign. |
| Type de média | Presse & publications |
| Marché | Etats-Unis |
| Photographe | Dan Escobar |
| Concepteur / rédacteur | Sarah Hughes |
| Directeur artistique | Page Kishiyama |
| Other | John Robertson |
| Chef de groupe | Andrea Schuman |
| Directeur de création | KT Thayer |
| Directeur de création | John Vitro |
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