| Titre | Make-Up and Drive |
| Agence | thjnk Hamburg |
| Campagne | Audi Piloted Driving |
| Annonceur | Audi |
| Marque | Audi |
| Date de première diffusion/publication | 2017 / 1 |
| Secteur d'activité | Voitures |
| Slogan | Made possible with Audi Piloted Driving. |
| Philosophie | "Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.""We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive." |
| Type de média | Presse & publications |
| Responsable de la création | Armin Jochum |
| Directeur de la création | Francisca Maass |
| Directeur de la création | Gerrit Zinke |
| Directeur artistique | Matthijs Mejan |
| Concepteur / rédacteur | Moritz Franke |
| Acheteur d'art | Marc Huth |
| Final Artwork | Christian Schemath |
| Fianl Artwork | Hilko Wiegmann |
| Group Account Director | Anke Peters |
| Directeur de clientèle | Katharina Form |
| Responsable de budget agence | Karolin Kegeler |
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