| Titre | Important things |
| Brief | There are things in life more important than all other things.During the most important moments of life we don't care about to such things a table or bad.So in our TVC all IKEA products became invisible to help focus on the most important thing – the relationships between people. |
| Agence | Instinct |
| Campagne | Important things |
| Annonceur | IKEA |
| Marque | IKEA |
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Électroménager, meubles et jardinage |
| Synopsis | IKEA stands not only for comfortable design solutions, but for life at home in general.And the most important thing for the happy life at home is the relationships of people who live there. |
| Type de média | Télévision |
| Responsable de la création | Roman Firainer |
| Responsable de la création | Yaroslav Orlov |
| Directeur de création associé | Evgeniy Golovan |
| Directeur de création associé | Antonina Pirogova |
| Directeur du planning stratégique | Anna Zakharova |
| Client Services Director | Marina Vershinina |
| Directeur de clientèle | Irina Gornova |
| Senior Account Manager | Kseniya Mikhailova |
| Producteur, maison de production | Tatyana Dmitrieva |
| Marketing Manager | Inna Romagnoli |
| Marketing Communications Manager | Anna Fokina |
| PR Marketing Communications Director | Olga Belyaeva |
| Marketing Communications Specialist | Olga Chernova |
| Content Specialist | Olga Trukets |
| Content Specialist | Julia Gorina |
| Digital Content Specialist | Halina Malashkova |
| Interior Designer | Ivan Nyrkov |
Plus de réalisations
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- MARQUE:
- IKEA goods
- AGENCE:
- Instinct
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