| Titre | Positive |
| Agence | Graffiti BBDO |
| Campagne | Positive |
| Annonceur | Brau Union Romania |
| Marque | Guinness |
| Mise en ligne | Octobre 2003 |
| Secteur d'activité | Bières, cidres |
| Slogan | Think Positive! |
| Synopsis | This is a re-interpretation of the classical image of the Guinness glass: the black background that makes it invisible, the company's logo and the froth characteristic of Guinness. The image, transposed into the negative as it is, together with the headline, "Think positive", addresses the typology of the Guinness consumers, encouraging them to use their imagination. |
| Type de média | Presse & publications |
| Directeur de création | Adrian Preda |
| Directeur artistique | Cosmin Ezaru |
| Concepteur / rédacteur | Cosmin Ezaru |
Plus de réalisations
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