| Titre | Is There A Home in Your Heinz? |
| Agence | Dynamo Marketing |
| Campagne | Is There A Home in Your Heinz? |
| Annonceur | H.J. Heinz |
| Marque | Heinz |
| Mise en ligne | Janvier 2004 |
| Produit | Baked Beans, soups - canned pasta... |
| Secteur d'activité | Conserves alimentaires |
| Synopsis | Is There a Home in your Heinz? National On pack instant win promotion across 285 million cans of Heinz beans, soups and pasta meals. Consumers can win one of 4 new homes and collect promotional labels to send off for branded merchandise. Supported with POS, TV and PR. |
| Philosophie | Large scale on pack instant win across 285 million cans from September 2003. 4 brand new Crest Nicholson homes to be won. Winning cans are weighted and contain miniature houses that ascend on a cushion when the can is opened! Supported with POS including aisle end displays in the major multiples, a bespoke TV campaign, national and consumer press campaign plus PR activity. Second tier collector scheme for icon branded plates & bowls ensures every purchaser can claim a reward. Currently live. Two homes won to date and c. 7000 bowls and plates redeemed. |
| Problème | H.J Heinz is under constant pressure from retailers to deliver price based deals on soups, beans and pastas. Heinz brand values are suffering as a consequence. Dynamo was briefed to deliver an added value promotion to counteract these effects. |
| Type de média | Prime In-Pack |
| Marché | Royaume-Uni |
| Réalisateur | Adrian Thomas |
| Directeur de clientèle | Richard Barrett |
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Is There A Home in Your Heinz?
- MARQUE:
- Heinz
- AGENCE:
- Dynamo Marketing