| Titre | The Orienteer |
| Titre (langue originale) | Orienteraren |
| Agence | Tempel |
| Campagne | Not buying alcohol to minors - Systembolaget |
| Annonceur | Systembolaget |
| Marque | Systembolaget / Swedish alcohol retailing monopoly |
| Mise en ligne | Juin 2000 |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
| Slogan | Don't buy alcohol to minors |
| Slogan (langue originale) | Handla gärna! Men köp inte ut. |
| Synopsis | Officer Raol sticks a hand-grenade in the hands of a young boy dressed for orientering. Officer Raol pulls the pin and tells him to run along. "This is how bad it can end if you buy alcohol to minors, and then it's your fault." |
| Philosophie | Use a well known comic personality, Officer Raol, and make him show his point "this is how bad end if you buy alcohol to minors, and then it's your fault." |
| Problème | Older sisters and brothers/friends tend to buy alcohol to younger friends. Without thinking about the consequenses it might lead to. |
| Type de média | Télévision |
| Longueur | |
| Marché | Suède |
| Concepteur / rédacteur | Anders Tempelman |
| Directeur artistique | Olle Mattson |
| Producteur, agence | Carl Molinder |
| Réalisateur | John Nordling |
| Directeur de la photo | Fredrik Kallinggård |
| Maison de production | Efti Mainstream |
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