| Titre | In the 70s he punched his cheek and wanted to change the world |
| Titre (langue originale) | Pä 70 talet hade han säkerhetsnål i mungipan och ville |
| Agence | Tempel |
| Campagne | National choice of pension funds - KPA |
| Annonceur | KPA |
| Marque | Insurances |
| Mise en ligne | Juin 2000 |
| Produit | Ethical saving funds |
| Secteur d'activité | Assurances, mutuelles |
| Synopsis | Headline: In the 70's he punched a pin through his cheek and wanted to change the world. Now, he's at it again. |
| Philosophie | Show the connection between previous ways of changing the world, and the new one. |
| Problème | Sweden is preparing for a national choice of pension-funds. KPA offers ethical pension-funds. |
| Type de média | Presse magazine |
| Marché | Suède |
| Concepteur / rédacteur | Anders Tempelman |
| Directeur artistique | Olle Mattson |
| Producteur, agence | Johan Larsson |
| Photographe | Hans Gedda |
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