Eristoff - "Pretty Honest For A Vodka (20)"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgique

10216

Marque: Eristoff
Pays: Belgique

Annonceur: Bacardi-Martini

Titre	Pretty Honest For A Vodka (20)
Agence	FamousGrey
Campagne	Pretty honest for a vodka - Eristoff
Annonceur	Bacardi-Martini
Marque	Eristoff
Mise en ligne	Juin 2005
Produit	Eristoff
Secteur d'activité	Whisky, gin, vodka...
Slogan	Pretty honest for a vodka
Synopsis	We decided to make Eristoffs CEO the spokesman for the brand. Not to praise his fabulous company (we wouldnt dare), but to explain to viewers the simple truth about Eristoff: its all about making the man at the top even richer. Whats more, he implores the world to help make his dreams a reality. It doesnt take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol. We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client.
Philosophie	Eristoff didnt want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. Its vodka thats had its own Glasnost moment that opens itself up just like the former USSR did in the 1980s.
Problème	There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of aspirational strategy (which probably has more to do with their own aspirations than their customers). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, todays ad-literate generation can see through it instantly.
Type de média	Télévision & Cinéma
Longueur	20 seconds
Marché	Belgique
Maison de production	CZAR
Directeur de création	Christophe Ghewy
Directeur de création	Alasdhair Macgregor Hastie
Responsable de budget agence	Sandy Aertgeerts
Responsable de budget agence	Eva De Gendt
Producteur	Ruben Goots
Réalisateur	Koen Mortier
Director of Photography	Glynn Speeckaert
Sociéte de création sonore	Masda
Compositeur de musique	Georg Friedrich Händel
Agency Contact	Christophe Harou
Agency Contact	Ingrid Lammens
RTV producer	Myriam Maes
Producteur	Eurydice Gysel