Relate - "Mark & Andrew"

Ogilvy UK

Ogilvy UK London, Royaume-Uni

Awards

6025

Cette création fait partie de la Collection Act Responsible

Marque: Relate
Pays: Royaume-Uni

Annonceur: Relate

Titre	Mark & Andrew
Agence	Ogilvy UK
Campagne	Let’s Talk the Joy of Later Life Sex
Annonceur	Relate
Marque	Relate
Date de première diffusion/publication	2021 / 4
Secteur d'activité	Associations caritatives, fondations, volontariat
Philosophie	Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long-term love to new adventures, tender intimacy to the more risqué. The campaign features a wide range of older people, from Andrew and Mark who have been together for 31 years, to Chrissie, who has had a double mastectomy, and her partner Roger, to Daphne and Arthur who still hold hands when they walk. The cast are real people (not actors or models) of varying ethnicities, sizes, shapes and sexualities, with the aim of showing that we can all feel empowered to think and talk about sex and intimacy as we grow older. The pro bono ‘Let’s Talk the Joy of Later Life Sex’ campaign was conceived by advertising and marketing agency, Ogilvy, in response to a lack of older generational intimacy in advertising. Featuring a hero 30” film and eight print executions, the creative will be appearing nationwide from today across DOOH, press and digital. All media for the campaign has been donated and has an approximate value of £250k. Interviews with all cast members will also feature on Relate’s owned channels at launch.
Type de média	Presse & publications
Longueur	74 seconds
Maison de production	Rankin
Head of Marketing	Jane Douglas
Director of Communications & Engagement	Sarah Milsom
Media & Communications Manager	Sarah Osmik
Client Partner	Katharine Easteal
Chief Executive Creative Director	Jules Chalkley
Responsable de la création	André Laurentino
Equipe créative	Nicola Wood
Equipe créative	Andy Forrest
Client Partner PR	Rachael Coomber-Nolan
Business Director	DK Cheung
Group Programme Director	Sophie Rhys Evans
Designer	Luke Ridgway
Acheteur d'art	Lesley Scott
Acheteur d'art	Jodie Woodhouse-Ward
Photographe	Rankin .
Agence Média	MediaCom
Directeur associé	Daniel Wood
Producteur	Christine Wright
Monteur	Fabio Liguori
Post-production Producer	Leo Thornborough
Intimacy Coach	Ita O’Brien
Post production	Hogarth Worldwide
Post production	GPS