| Titre | As Irish As "Bye" |
| Agence | Boys and Girls |
| Campagne | Aldi's 100% Irish Fresh meat |
| Annonceur | Aldi |
| Marque | Aldi |
| Date de première diffusion/publication | 2015 |
| Secteur d'activité | Viande fraîche, saucisses |
| Problème | The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. |
| Résultat | Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Post production | Windmill Lane |
| Directeur de création | Rory Hamilton |
| Directeur artistique | Mikey Fleming |
| Concepteur / rédacteur | Sam Moorhead |
| Directeur de clientèle | Chris Upton |
| Responsable de budget agence | Kieran O'Donovan |
| Producteur, agence | Derek Doyle |
| Maison de production | The Speers Film Production Co. |
| Réalisateur | Tom Merilion |
| Producteur, maison de production | Jonny Speers |
| Directeur de la photo | Simon Walsh |
| Monteur | Lee Hickey |
| Son | Mutiny Recording Studios |
| Sound Engineer | Mark Richards |
| VFX Company | John Kennedy |
| VFX Company | Mark Bailey |
| VFX Company | Shayne Murphy |
| Distribution | Pearce McMahon |
| Agency Planner | Margaret Gilsenan |
| Agency Production Coordinator | Sarah Chadwick |
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