Overpoort Bowl - "Street Sign"

Duval Guillaume

Duval Guillaume Bruxelles, Belgique

4033

Titre	Street Sign
Agence	Duval Guillaume
Campagne	Bowling Balls - Overpoort Bowl
Annonceur	Overpoort Bowl
Marque	Overpoort Bowl
Mise en ligne	Janvier 2006
Produit	Bowling
Secteur d'activité	Culture, loisirs et sports
Synopsis	The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over.
Philosophie	Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball.
Résultat	As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.
Type de média	Autre édition
Directeur de création	Katrien Bottez
Directeur de création	Peter Ampe
Directeur artistique	Geert De Rocker
Concepteur / rédacteur	Tom Berth
Graphics	Lim Sijmons
Studio	Mark Gillioen
Directeur de la production	Willy Hebbrecht
Chef de groupe	Matthias Dubois