Titre The Boy and the Piano
Titre (langue originale) The Boy & the Piano
Agence
adam&eveDDB
Campagne
The Boy & The Piano
Annonceur
John Lewis
Marque
John Lewis & Partners
Date de première diffusion/publication
2018 / 11
Secteur d'activité Grande distribution
Slogan Some gifts are more than a gift
Philosophie John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Type de média
Télévision
Longueur 140 seconds
Bande son ‘Your Song’ Elton John
Post production
MPC LDN
Music Supervision
Factory Studios
Montage
The Assembly Rooms
Customer Director
Craig Inglis
Marketing Director
Becky Brock
Head of Brand & Social Marketing
Liz Lebreton
Senior Brand Marketing Manager
Emma Wood
Brand Marketing Manager
Holly Kicul
Brand Marketing Manager
Emma Rule
Senior Social Manager
Eva Bojitos
Responsable de la création
Richard Brim
Group Executive Creative Director
Ben Tollett
Directeur de la création
Mike Sutherland
Directeur de la création
Ant Nelson
Directeur artistique
Ant Nelson
Concepteur / rédacteur
Mike Sutherland
PDG
Tammy Einav
Chief Production Officer
Anthony Falco
Directeur associé
Miranda Hipwell
Business Director
Sam Brown
Directeur de clientèle
Skye Stoppani
Responsable de budget agence
Katie Briefel
Executive Strategy Director
Martin Beverley
Senior Planner
Charlotte Woods
Senior Producer
Sally Pritchett
Assistant Producer
Natasha Alderson
Producteur digital
Hayley Carter
Chef de projet
Ian Hughes
Interactive Partner
Simon Adamson
Social Media Director
Lauren Booty
Senior Content Planner
Jess Taylor
Head of Integrated Production
Cave Ellson
Business Manager
Aleyna Le Fevre
Business Manager
Amy Brunton
Business Manager
Dolores King
Business Manager
Gemma Davies
Business Manager
Klaudia Jozwicka
Business Manager
Lois Edwards
Business Manager
Mar Soler
Legal Counsel
Emma Cowland
Legal Counsel
Annika Patel
Agence Média
Manning Gottlieb OMD
PDG
Tim Pearson
Executive Director, Head of Planning
Clare Peters
Head of Retail
David Bratt
Client Business Director
Andrew Darby
Client Account Manager
Lauren Ashford
Maison de production
Academy Films
Réalisateur
Seb Edwards
Producteur exécutif
Simon Cooper
Producteur
Shirley O’Connor
Directeur de la production
Rachael Donson
Assistant de Production
Antonia Vickers
Directeur de la photo
Chase Irvin
Chef décorateur
Robin Brown
Prosthetics
Connor O’Sullivan
Costume
Joanna Johnston
Hair and Makeup
Maralyn Sherman
VFX Executive Producer
Philip Whalley
VFX Shoot Supervisor
Kamen Markov
VFX Shoot Supervisor
Anthony Bloor
2D Artist
Daniel Benjamin
2D Artist
Kalle Kohlström
2D Artist
Pratyush Paruchuri
2D Artist
Shaik Abdul Adil
2D Artist
Dilshad Alam
2D Artist
Ragesh Ramachandran
2D Artist
Bruno Roosewelt
2D Artist
Kajal Pandya
2D Artist
Priyanka Dey
2D Artist
S Rajesh
2D Artist
Joshi John
2D Artist
Mahendra Natha Reddy
2D Artist
Gokula Krishnan
2D Artist
Kishan Katrimal
2D Artist
Manoj Rajiv
2D Artist
Manu PS
2D Artist
Narendar Kumar
2D Artist
Sudev
2D Artist
Partha Pratim Chakraborty
3D Artist
Jessie Amadio
3D Artist
Chris Welsby
3D Artist
David Bryan
3D Artist
Silvia Bartoli
3D Artist
Maximilian Mallmann
3D Artist
Kubisi Younis
3D Artist
Andy Steele
3D Artist
Tom Carrick
3D Artist
Ganesh Kumar S
3D Artist
Shridhar Bhat
3D Artist
Ankit Dheraj Toppo
3D Artist
Konduru Achiraju
3D Artist
Shaik Abdul Rahim
3D Artist
Elangovan Ganeshan
Coloriste
Jean-Clément Soret
Sound Design, Mix and additional Music Production
Anthony Moore
Audio Producer
Rebecca Bell
Monteur
Sam Rice-Edwards
BTS
Ronan Pollock