| Titre | Fat Lady |
| Agence | D'Arcy Romania |
| Campagne | Fat Lady |
| Annonceur | Eurocafe SA |
| Marque | Murfatlar |
| Mise en ligne | Avril 2004 |
| Produit | Rai de Murfatlar |
| Secteur d'activité | Bières, cidres |
| Slogan | Heaven. By Murfatlar. The Angel's sweet reward |
| Synopsis | A guardian angel gives an unwillingly and oily massage to his fat gipsy looking mistress. |
| Philosophie | When the odds are definitely against you, there is only one sweet reward: the angel's divine beverage. The whole concept is based on the fact that the product is a blend of sweet wines. So the name that came out was "Rai", by Murfatlar (traditional Romanian producer). "Rai" means "Heaven" in English and there is an old romanian saying used when somebody is really enjoying something: "You feel like beeing in Heaven". So the wine's name was "Heaven by Murfatlar", which led us right to the concept around the Guardian Angels and their sweet heavenly rewarding glass of wine, after a hard day's "work". |
| Problème | Everybody has a guardian angel, stuck for life with its human to guard and doing his best to please him. Finally, the angel becomes slave of the human. Than, what's in it for the angels? |
| Type de média | Presse magazine |
| Marché | Roumanie |
| Directeur de création | Mihai Coliban |
| Directeur artistique | Mihai Coliban |
| Infographiste | Mihai Coliban |
| Photographe | Cosmin Gogu |
| Directeur de clientèle | Paula Hotea |
| Concepteur / rédacteur | Silviu Padurariu |
| Acteur / vedette | Ilie The Angel |
Plus de réalisations
VOIR TOUSNew Year
- MARQUE:
- Alka Seltzer
- AGENCE:
- BBDO Russia Group
Christmas
- MARQUE:
- Alka Seltzer
- AGENCE:
- BBDO Russia Group
Birthday
- MARQUE:
- Alka Seltzer
- AGENCE:
- BBDO Russia Group
Next day you'll be okay
- MARQUE:
- Alka-Seltzer
- AGENCE:
- BBDO Russia Group
Next day you'll be okay
- MARQUE:
- Alka-Seltzer
- AGENCE:
- BBDO Russia Group
Next day you'll be okay
- MARQUE:
- Alka-Seltzer
- AGENCE:
- BBDO Russia Group
Smart Twist - The simplest test-drive ever
- MARQUE:
- Smart
- AGENCE:
- BBDO Russia Group
Smart - Unexpected Test Drive
- MARQUE:
- Smart
- AGENCE:
- BBDO Russia Group