| Titre | Glass Legs 3 |
| Titre (langue originale) | Mizuno Vidro 3 |
| Agence |
AlmapBBDO
|
| Campagne |
Mizuno Glass
|
| Annonceur |
Alpargatas
|
| Marque |
Mizuno
|
| Date de première diffusion/publication |
2003 / 3
|
| Produit |
Mizuno Wave
|
| Secteur d'activité | Chaussures
|
| Slogan | Mizuno Wave. The world's best impact absorption technology. |
| Slogan (langue originale) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
| Synopsis | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
| Philosophie | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
| Problème | Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
| Type de média |
Presse magazine
|
| Marché | Brésil |
| Directeur de création |
Tales Bahu
|
| Directeur de création |
Luiz Sanches
|
| Concepteur / rédacteur |
Sophie Schoenburg
|
| Concepteur / rédacteur |
Gustavo Sarkis
|
| Directeur artistique |
Roberto Fernandez
|
| Directeur de clientèle |
Fico Meirelles
|
| Chef de groupe |
Cristina Chacon
|
| Photographe |
Claus Stellfeld
|
| Producteur, agence |
José Roberto Bezerra
|
