| Titre | How u feelin? |
| Agence | Saatchi & Saatchi |
| Campagne | How you feelin? - NSPCC |
| Annonceur | National Society for Prevention of Cruelty to Children |
| Marque | ChildLine |
| Date de première diffusion/publication | 2010 / 1 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Slogan | How u feelin? |
| Synopsis | An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds. |
| Philosophie | IDEA - How u feelin? |
| Problème | OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives |
| Type de média | Télévision |
| Marché | Royaume-Uni |
| Maison de production | Ridley Scott Creative Group |
| Responsable de la publicité (annonceur) | Keith Bradbrook |
| Directeur de la création | Paul Silburn |
| Directeur de la création | Kate Stanners |
| Concepteur / rédacteur | Rory McCaskill |
| Concepteur / rédacteur | Howard Green |
| Directeur artistique | Lovisa Almgreen |
| Directeur artistique | Pablo Videla |
| Réalisateur | Dennis Lui |
| Producteur | Garfield Kempton |
| Planneur | Jane Cantellow |
| Responsable de budget agence | Liz Griffiths |
| Responsable de budget agence | Daniela Ceresa |
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