| Titre | How u feelin? |
| Agence | Saatchi & Saatchi |
| Campagne | How you feelin? - NSPCC |
| Annonceur | National Society for Prevention of Cruelty to Children |
| Marque | ChildLine |
| Mise en ligne | Avril 2010 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Problème | OBJECTIVE- To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE- They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives |
| Type de média | Etude de cas |
| Marché | Royaume-Uni |
| Maison de production | Ridley Scott Creative Group |
| Directeur de la création | Paul Silburn |
| Directeur de la création | Kate Stanners |
| Directeur artistique | Lovisa Almgreen |
| Directeur artistique | Pablo Videla |
| Concepteur / rédacteur | Rory McCaskill |
| Concepteur / rédacteur | Howard Green |
| Réalisateur | Dennis Lui |
| Producteur | Garfield Kempton |
| Planneur | Jane Cantellow |
| Responsable de budget agence | Liz Griffiths |
| Responsable de budget agence | Daniela Ceresa |
| Responsable de la publicité (annonceur) | Keith Bradbrook |
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