| Titre | IBM Wimbledon |
| Agence |
OgilvyOne Worldwide London
|
| Campagne |
IBM Wimbledon
|
| Annonceur |
IBM
|
| Marque |
Andrew Brown IBM UK
|
| Date de première diffusion/publication |
2003 / 1
|
| Secteur d'activité | Services & ingénierie informatiques, FAI pour entreprises
|
| Philosophie | Dynamic data lies at the heart of IBM's e-business solution. Scores and statistics were captured by IBM's specialist on-court teams and transmitted to Wimbledon's customers in just five seconds using a variety of technology platforms. The agency's solution was to produce an integrated awareness campaign based on the Can you see it? theme used in the IBM brand campaign that was running in the press at the time. The solution developed for the client identified the key targets and the appropriate channels and format for contact. |
| Problème | As the official technology sponsor to the All England Lawn Tennis Club, the brief to IBM was to enrich the Wimbledon tournament experience for those lucky enough to attend, and to extend it for those who couldn't. The brief to the agency was to drive awareness and consideration of IBM solutions. |
| Résultat | The campaign more than doubled the client's required objectives. Results included: over 100,000 landing page visits; 2,000 contact forms were downloaded; 32,000 screensavers downloaded; 4 million unique users to www.wimbledon.org; and, over 20 million exposures to the Transvision screen. |
| Type de média |
Digital
|
| Marché | Royaume-Uni |
| Directeur de création |
Colin Nimick
|
| Directeur artistique |
Howard Dean
|
| Directeur artistique |
Zak Loney
|
| Concepteur / rédacteur |
David Shearer
|
