| Titre | Daddy |
| Titre (langue originale) | Daddy (version anglaise) |
| Agence | TBWA\PARIS |
| Campagne | Daddy |
| Annonceur | Bic |
| Marque | Bic |
| Date de première diffusion/publication | 1999 / 11 |
| Produit | Razors |
| Secteur d'activité | Rasoirs, lames |
| Slogan | You'll never be quite the same. |
| Synopsis | A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy". Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy"" |
| Philosophie | Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product. |
| Problème | Africa has a great shaving market potential but currently this market is dominated by double egde razors. Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors. |
| Type de média | Télévision |
| Longueur | |
| Marché | Afrique |
| Concepteur / rédacteur | Matthew Branning |
| Directeur artistique | Robin de Lestrade |
| Réalisateur | Raphaël Durand |
| Maison de production | Les Producers |
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