| Titre | Petrol |
| Agence | BBH |
| Campagne | Unleash the Chaos |
| Annonceur | Unilever |
| Marque | Axe Anarchy/Lynx Attract |
| Date de première diffusion/publication | 2012 / 1 |
| Secteur d'activité | Parfums & Eaux de toilette |
| Problème | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Type de média | Presse & publications |
| Directeur de création | Dominic Goldman |
| Directeur de création | David Kolbusz |
| Equipe créative | Szymon Rose |
| Equipe créative | Daniel Schaefer |
| Responsable de la publicité (annonceur) | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Responsable de budget agence | Jen Omran |
| Producteur print | Jeremy Gleeson |
| Photographe | Jean Yves Lemoigne |
| Retouche | Gary Meade |
| Photographer Production Company | Mad for It |
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