| Titre | John Barnes |
| Agence | M&C Saatchi Group |
| Campagne | Could You? - Police Recruitment |
| Annonceur | The Home Office |
| Marque | The Home Office |
| Mise en ligne | Novembre 2002 |
| Produit | Police Recruitment |
| Secteur d'activité | Recrutement des fonctionnaires, de la police et de l'armée |
| Philosophie | Could You This case examines how advertising that seemingly deters people from joining the Police had precisely the opposite effect. Respected figures admissions that they could not do what Police do elicited several positive effects. It boosted respect for the Police, after years of decline. It increased Police morale and reduced public fear of crime. Most importantly it drove a 73% increase in recruits, dramatically reversing a seven-year decline in Police numbers. This exceptional efficacy has saved UK taxpayers more than £30m. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur de création | Simon Dicketts |
| Directeur artistique | Fergus Flemming |
| Concepteur / rédacteur | Simon Dicketts |
| Réalisateur | Kevin Thomas |
| Responsable de la publicité (annonceur) | Graham Hooper |
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