| Titre | Instant Ride Idents : The Jonathan Ross Show |
| Agence | Publicis London |
| Campagne | Instant Ride Idents |
| Annonceur | Renault |
| Marque | Renault |
| Date de première diffusion/publication | 2014 / 10 |
| Secteur d'activité | Secteur automobile |
| Synopsis | The spots feature three colourful and adventurous characters who act out everyday scenarios with the Captur in a playful and entertaining way. Viewers see a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus. Publicis London introduced a graphic and stylish approach with the use of theatrical, playful, costumes and props. |
| Philosophie | To convey the Renault Captur’s spirit of adventure in a way that’s in keeping with The Jonathan Ross Show. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Short Films |
| Responsable de la publicité (annonceur) | Louise O’Sullivan |
| Directeur de création | Dave Sullivan |
| Directeur artistique | Jolyon Finch |
| Concepteur / rédacteur | Steve Moss |
| Directeur de clientèle | Amber Faulkner |
| Directeur de clientèle | Alexandra Webb |
| Producteur, agence | Colin Hickson |
| Réalisateur | Fern Beresford |
| Producteur | Jeremy Barnes |
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