Titre | Project Body Hair |
Campagne | Project Body Hair |
Annonceur | Billie |
Marque | Billie |
Date de première diffusion/publication | 2019 |
Secteur d'activité | Rasage, épilation |
Philosophie | Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments. |
Type de média | Digital |
Longueur | |
Sound Design & Mix | Wave Studios |
Post Production Company | Whitehouse Post |
Directeur de création | Marie Ronn |
Directeur de création | Tim Cairns |
Directeur de création | Noemie Le Coz |
Co-Founder | Georgina Gooley |
Co-Founder | Jason Bravman |
Producteur exécutif | Amy Kommatas |
Director | Ashley Armitage |
Executive Post Producer | Caitlin Grady |
Executive Post Producer | Frank Devlin |
Editor | Lizzy Graham |
Post Production Producer | Jessica Mann |
Colourist | Aubrey Woodiwiss |
Colour Assistant | Bree Brackett |
Ingénieur du son | Aaron Reynolds |
Directeur artistique | Katie Minchak |
Directeur de la photo | Andrew Maso |
Flame Artist | John Price |
Music Executive Producer | Vicky Ferraro |
Visual Effects | Carbon |
Production Company | Whitehouse Post |