WWF-Australia - "Earth Hour 2015 - Switch off for the future of Aussie food"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australie

10061

Cette création fait partie de la Collection Act Responsible

Marque: WWF-Australia
Pays: Australie

Annonceur: WWF

Titre	Earth Hour 2015 - Switch off for the future of Aussie food
Agence	Leo Burnett Sydney
Campagne	Earth Hour 2015 - Switch off for the future of Aussie food
Annonceur	WWF
Marque	WWF-Australia
Date de première diffusion/publication	2015 / 3
Secteur d'activité	Conservation du patrimoine, parcs, faune
Slogan	Switch off for the future of Aussie
Synopsis	The campaign began 1 March and runs up to Earth Hour, which takes place on 28 March at 8:30 pm local time. With the tagline ‘Switch off for the future of Aussie food’ and the hashtag #AppetiteForChange, the campaign attempts to connect the traditional Earth Hour message of energyconservation to global warming and the very real threat it poses for the food supply.
Philosophie	Press release quote: Anna Rose, head of Earth Hour with WWF Australia: “All Australians are proud of our farmers for feeding the nation, but they are on the frontline of rising temperatures and more extreme weather. Flooding, drought, fires and changes in pests and weeds are affecting the farms that supply 93 per cent of the food we eat.” Andy DiLallo, chief creative officer, Leo Burnett Sydney: “Food has the power to bring people together. This campaign taps into that—bringing people together to give their voices and support to the need to protect and preserve the future of Australian food and the farmers whoprovide it.” Campaign Asia Pacific's comments: People often fail to remember that climate change is not some esoteric concern, but rather a threat to the environmental systems that support our very lives—even those of us who dwell in mega-cities. This campaign connects the dots between global warmingand farming in an elegant, undeniable way. In particular, we applaud the radio spot (below), which makes haunting use of the medium to add an extra emotional kick to the message.
Type de média	Télévision
Longueur	33 seconds
Responsable de la création	Andy DiLallo
Directeur de la création	Grant McAloon
Directeur de la création	Vince Lagana
Concepteur / rédacteur	Curt McDonald
Directeur artistique	Claus Stangl
Producteur	Rachel Rider
Group Business Director	Belinda Drew
Business Manager	Rachel Bean
Planneur stratégique	Nicky Bryson
Réalisateur	Angus Forbes
Producteur	Olivia Hantken
Casting Director	EarCasting
Voice Directing	Eardrum
Music Composition	Song Zu
Sound Engineer	Abigail Sie
Marketing & Engagement Director	Cristel Leed
Earth Hour National Manager	Anna Rose
Communication and online campaign manager	Samantha Webb
Climate Change campaigner	Reece Proudfoot