| Titre | Wheelchair |
| Agence |
Grey Chile
|
| Campagne |
Wheelchair
|
| Annonceur |
Carabineros de Chile
|
| Marque |
Seat belt awareness campaign
|
| Mise en ligne | Août 2005 |
| Secteur d'activité | Santé publique, hygiène et sécurité
|
| Slogan | I didn't buckle my seat belt either |
| Philosophie | We hired disabled people in order to deliver flyers in several traffic lights. They were people in wheelchairs, that during the red light delivered a flyer to everyone not using the seat belt. The flyer said: I didn't buckle my seat belt either. |
| Problème | The goal was to convince drivers about the importance of fastening the seat belt. |
| Résultat | Nothing less than perfect. 9 out of 10 drivers that recieved our flyer immediately fastened their seat belt. |
| Type de média |
Evènements
|
| Marché | Chili |
| Directeur artistique |
Damian Balmaceda
|
| Concepteur / rédacteur |
Francisco Cassis
|
| Directeur de création |
Pablo Leiva
|
| Concepteur / rédacteur |
Chacho Puebla
|
