| Titre | What's That? (45 sec) |
| Agence | MullenLowe UK |
| Campagne | What’s That? |
| Annonceur | Organix |
| Marque | Organix |
| Date de première diffusion/publication | 2012 / 4 |
| Produit | Mighty Meals |
| Secteur d'activité | Aliments pour nourrissons |
| Slogan | A love of real food begins whith Organix Mighty Meals |
| Synopsis | This is DLKW Lowe’s first TV ad for the new Organix Mighty Meals range. The ad promotes Organix as a brand that inspires a lifelong love of good food. We follow an inquisitive young boy constantly asking ‘what’s that?’ about everything and anything until his mother places a bowl of Organix Mighty Meals in front of him – and he immediately knows what and how good it is. This is supported by the new endline: “A love of good food begins with Organix Mighty Meals.” |
| Type de média | Télévision |
| Post-Production audio | 750mph |
| Post production | Prime Focus |
| Producteur, agence | Lucy Jay |
| Producteur, agence | Nick Peers |
| Réalisateur | Henry Mason |
| Maison de production | Independant |
| Planneur | Barbara Levy |
| Planneur | Niki McCartney |
| Equipe créative | Andy Mcananey |
| Equipe créative | Christian Sewell |
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