| Titre | Male Active |
| Agence | Publicis Sapient London |
| Campagne | LYCRA® MOVES YOU™ |
| Annonceur | INVISTA |
| Marque | Lycra® |
| Date de première diffusion/publication | 2014 / 9 |
| Secteur d'activité | Textile |
| Philosophie | The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. |
| Type de média | Presse & publications |
| Longueur | |
| Bande son | Dance With Me |
| Photographe | Rankin . |
| Directeur de création | Justin Barnes |
| Directeur de clientèle | Mike Falconer |
| Directeur de clientèle | Naomi Hirst |
| Acheteur d'art | Sophie Hinds |
| Post production | Imaging Consultants |
| Post production | PICS Picture |
Plus de réalisations
VOIR TOUSOcculus
- MARQUE:
- S & P
- AGENCE:
- Publicis New York
Ford Transit: YEAH NAH
- MARQUE:
- Ford Motor Company
- AGENCE:
- J. Walter Thompson New Zealand