| Titre | Coffin 2 |
| Agence | Marketel |
| Campagne | Coffin - COCQ-sida |
| Annonceur | Québec Coalition Against AIDS |
| Marque | COCQ-sida |
| Mise en ligne | Juillet 2004 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they areas if they were lying on a regular bed, rather than in an open coffin. |
| Philosophie | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
| Problème | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
| Type de média | Poster |
| Marché | Canada |
| Directeur de création | Gilles DuSablon |
| Directeur artistique | Stéphane Gaulin |
| Concepteur / rédacteur | Linda Dawe |
| Directeur de clientèle | Anouk Crevier |
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