Titre | Tombstone 3 |
Agence | Marketel |
Campagne | Tombstone - Québec Governments health and social services department |
Annonceur | Ministère de la Santé et des Services Sociaux du Québec |
Marque | Ministère de la Santé et des Services Sociaux |
Mise en ligne | Juillet 2004 |
Secteur d'activité | Associations d'information et de lutte contre la maladie |
Slogan | Aids is still around |
Synopsis | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
Philosophie | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
Problème | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
Type de média | Poster |
Marché | Canada |
Directeur de création | Gilles DuSablon |
Directeur artistique | Stéphane Gaulin |
Concepteur / rédacteur | Linda Dawe |
Directeur de clientèle | Anouk Crevier |