Vodafone - "The Kiss"

Grey London

Grey London London, Royaume-Uni

Awards

47640

Marque: Vodafone
Pays: Royaume-Uni

Annonceur: Vodafone

Titre	The Kiss
Agence	Grey London
Campagne	Sealed With A Kiss
Annonceur	Vodafone
Marque	Vodafone
Mise en ligne	Avril 2013
Secteur d'activité	Téléphonie mobile
Slogan	A good thing
Synopsis	SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair!
Type de média	Télévision
Longueur	90 seconds
Marché	Royaume-Uni
Montage	The Assembly Rooms
Sociéte de création sonore	Factory Studios
Post production	MPC LDN
Directeur de la création	Nils Leonard
Directeur de création	Jonathan Marlow
Equipe créative	Leo Rayman
Producteur	Ange Eleini
Réalisateur	Frédéric Planchon
Producteur, maison de production	Ange Eleini
Directeur de la photo	Alex Barber
Monteur	Sam Rice-Edwards
Ingénieur du son	Ludovico Einaudi