| Titre | Lynx Pulse (Launch) - 5 |
| Agence | BBH |
| Campagne | Lynx Pulse (Launch) - Lever Fabergé |
| Annonceur | Unilever |
| Marque | Lynx |
| Mise en ligne | Juillet 2004 |
| Produit | Lynx Pulse |
| Secteur d'activité | Produits de toilette |
| Philosophie | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
| Problème | Brands today need to compete with popular culture to get attention. |
| Résultat | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Planneur | Gwen Raillard |
| Responsable de la publicité (annonceur) | Margaret Jobling |