| Titre | One Cup Bra |
| Agence | DDB Brussels |
| Campagne | One Cup Bra |
| Annonceur | La Ligue Contre le Cancer |
| Marque | Ligue Contre Le Cancer |
| Mise en ligne | Juin 2005 |
| Produit | Annual Breast Cancer Check-Ups |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Philosophie | While women are looking for a new bra, they will unexpectedly discover, amongst "the normal bra's", a bra with a single cup and a short message, stimulating them to go for a check-up. Location: Lingerie shops where the target does not expect this kind of message, but where the message will have full attention and impact. |
| Problème | One woman in 11 will develop breast cancer in her lifetime. Cancer detected early can avoid aggressive treatments and reduce the death rate from 50% to 30%. This action has to stimutlate women between 40 and 50 to go to the doctor's for a yearly check-up. |
| Résultat | -Free media exposure. -Increase in: .Number of calls to the free 0800-15-801. .Visits to www.cancer.be. .On-line brochure demands. |
| Type de média | Marketing Direct |
| Longueur | |
| Marché | Belgique |
| Directeur de création | Dominique van Doormaal |
| Directeur artistique | Grégory Titeca |
| Directeur artistique | Mohamed Oudaha |
| Directeur de clientèle | Thierry Van Baren |
Plus de réalisations
VOIR TOUSSarah & Sofia
- MARQUE:
- UNICEF
- AGENCE:
- VML Casablanca (Wunderman Thompson)
Amal
- MARQUE:
- UNICEF
- AGENCE:
- VML Casablanca (Wunderman Thompson)
Salah
- MARQUE:
- UNICEF
- AGENCE:
- VML Casablanca (Wunderman Thompson)
Ali
- MARQUE:
- UNICEF
- AGENCE:
- VML Casablanca (Wunderman Thompson)
Have a break, have a KitKat : Office
- MARQUE:
- Kit Kat
- AGENCE:
- J. Walter Thompson Casablanca
Have a break, have a KitKat : Metro
- MARQUE:
- Kit Kat
- AGENCE:
- J. Walter Thompson Casablanca
Flawlessness print
- MARQUE:
- enti.ma
- AGENCE:
- J. Walter Thompson Casablanca