Partner, Creative Director
at
Rethink Communications Inc., Toronto
North York, Canada
| Titre | The Risk |
| Agence | Rethink Communications Inc. |
| Campagne | The Risk |
| Annonceur | Government of Ontario |
| Marque | Government of Ontario |
| Mise en ligne | Juin 2019 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Synopsis | The campaign is part of a broader government initiative to create awareness around Rowan’s Law. The law, a concussion protocol legislation, is named after Rowan Stringer, an Ontario high-school rugby player who tragically died after sustaining multiple concussions at the age of just 17. The 360 campaign created by the agency, Rethink, also includes: a 30s version running in cinema, as well as a design system with a modular logo for Rowan’s Law created to identify the various signs of concussion and, while not mandatory, can be implemented into amateur sports uniforms. The logo features a stop symbol divided into the two sides of a human brain. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Advertising Agency | Rethink Communications Inc. |
| Directeur de création | Christina Yu |
| Directeur de création | Mike Dubrick |
| Directeur de création | Aaron Starkman |
| Directeur artistique | Zachary Bautista |
Plus de réalisations
VOIR TOUSFood Stylist
- MARQUE:
- Heinz
- AGENCE:
- Rethink Communications Inc.
Just Date A Farmer
- MARQUE:
- Just Crack An Egg
- AGENCE:
- Rethink
Heinz Ketchup and Seemingly Ranch
- MARQUE:
- Heinz Ketchup and Seemingly Ranch
- AGENCE:
- Rethink Communications Inc.
Coors Lights Out
- MARQUE:
- Coors Lights
- AGENCE:
- Rethink Communications Inc.
Money Style
- MARQUE:
- Scotiabank
- AGENCE:
- Rethink Communications Inc.
You’re Richer Than You Think
- MARQUE:
- Scotiabank
- AGENCE:
- Rethink Communications Inc.
Heinz Ketchup Fraud (Film)
- MARQUE:
- Heinz Ketchup
- AGENCE:
- Rethink Communications Inc.
Diner
- MARQUE:
- Heinz Ketchup
- AGENCE:
- Rethink Communications Inc.