Titre | Smoking Kids |
Agence | AMV BBDO |
Campagne | Tobacco Control - Department of Health |
Annonceur | Department of Health |
Marque | COI /Department of Health |
Mise en ligne | Août 2004 |
Produit | Anti-Smoking Message |
Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
Slogan | Protect Children. Don't make them breathe cigarette smoke. |
Résultat | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
Type de média | Presse & publications |
Marché | Royaume-Uni |
Plus d'info | www.giveupsmoking.co.uk |
Planneur | Jane Dorsett |
Planneur | Annabelle Watson |
Planneur | Clare Hutchinson |
Responsable de la publicité (annonceur) | Nick Adkin |