| Titre | Sexy Delights of Europe |
| Agence | adam&eveDDB |
| Campagne | Sexy Delights of Europe |
| Annonceur | Lastminute.com |
| Marque | Lastminute.com |
| Date de première diffusion/publication | 2015 / 2 |
| Secteur d'activité | Agences de voyages, tour opérateurs |
| Slogan | love living |
| Synopsis | lastminute.com is seducing lovers to enjoy the sexy delights of Europe this Valentine’s Day through a cheeky and bold video. It’s positioning the brand as the go-to site for #lustminute city breaks and gifts, and will be sure to make viewers never look at art or bakers in the same way again. Launching on 9th February on lastminute.com’s YouTube channel, the video sits at the heart of a wider Valentine’s Day campaign and aims to connect lastminute.com with the big annual day for lovers in a fun and provocative way, to generate a spike of buzz around the date. The delights of Europe will also be passionately embraced by lastminute.com’s social media channels, PR, press ads, CRM, content and naughty hotel recommendations across the lastminute.com site. |
| Philosophie | The film, created by adam&eveDDB, is not your usual love fest around chocolates and roses. Instead, it showcases a series of suggestive images of famous art, monuments and delicacies from across Europe. Whilst offering cultural inspiration, it sums up perfectly what a Valentine’s weekend break should really be all about. Those who dare to view are taken on a journey with glimpses of Le Pedrera in Barcelona, Europe’s master-bakers in action, winding canals of Venice and a hot ancient sculpture – with exquisite classical music orchestrating the action. Amanda Cumine, Brand and Communications Director at lastminute.com, explains: “Who would have thought Europe is such a sensually enticing place. With our video we want to put a smile on people’s face or pink flush on their cheeks and reinforce our irreverent brand personality: Valentine’s Day is a great occasion to remind everyone of how fun spontaneity is and the reasons to love living last minute – doing this in a bit of a cheeky way sits at the heart of everything we do.‘In the past year we’ve created some very successful, hilarious videos and we’ve got quite a crush on them now. It fits our passion to let the unexpected happen more often and it’s a great way of showcasing our playful and quirky traits through various channels.” |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Plus d'info | Lastminute.com |
| Responsable de la création | Ben Priest |
| Directeur de la création | Richard Brim |
| Directeur de la création | Ben Tollett |
| Directeur de création | Shay Reading |
| Directeur de création | Frank Ginger |
| Concepteur / rédacteur | Frances Leach |
| Directeur artistique | Christopher Bowsher |
| Planner | Dom Boyd |
| Agence Média | Manning Gottlieb OMD |
| Maison de production | Cain&Abel |
| Réalisateur | Robert Smith |
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