| Titre | Rapunzel |
| Agence |
Y&R London
|
| Campagne |
Fairytales - ghd
|
| Annonceur |
ghd
|
| Marque |
ghd
|
| Date de première diffusion/publication |
2009 / 11
|
| Secteur d'activité | Soins capillaires
|
| Slogan | You can do anything with your hair |
| Synopsis | The camapign features "twisted fairytales", where Rapunzel, Red Riding Hood and Cinderella are all given a darker, more modern re-telling. |
| Philosophie | In our version of the fairytales, the heroines are empowered with a new confidence which they've acquired thanks to their ghds. |
| Problème | ghd literally changed hair care when they launched in 2000, and have become one of the UK's most coveted hair and beauty brands. The challange was how to maintain ghd's market leader status in the face of aggressive competition and a "maturing market", whilst maintaining the brand's desirability. |
| Type de média |
Télévision
|
| Marché | Royaume-Uni |
| Post production |
Prime Focus
|
| Post-Production audio |
Wave Studios
|
| Directeur de création |
Damon Collins
|
| Concepteur / rédacteur |
Adrian Lim
|
| Directeur artistique |
Steve Williams
|
| Planneur |
Emily James
|
| Directeur de clientèle |
Annabel Evans
|
| Responsable de budget agence |
Katey-Ellen Price
|
| Producteur, agence |
Francis Castelli
|
| Maison de production |
HSI
|
| Réalisateur |
Eric Hillenburg
|
| Monteur |
Russell Icke
|
| Producteur |
Nicola Doring
|