| Titre | He only married her to take advantage of 12 year old daughter |
| Agence | MullenLowe Romania |
| Campagne | Read a Book - Romanian Ministry of Culture |
| Annonceur | Romanian Ministry of Culture |
| Marque | Ministerul Culturii |
| Mise en ligne | Septembre 2004 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | These print ads were published on first pages of newspapers only, in the regular breaking news' layouts and advertised as "breaking news" on the daily press reviews on the major TV stations. |
| Problème | Because of mass-media explosion, after Ceausescu's fall Romanian people began extracting whatever cultural information they needed from TV and newspapers. They didn't use to read books anymore. |
| Type de média | Presse & publications |
| Marché | Roumanie |
| Directeur de création | Mihai Coliban |
| Photographe | Cosmin Bumbut |
| Banque d'images | Gettyimages.com |
| Directeur artistique | Octavian Giosanu |
| Concepteur / rédacteur | Diana Angelesku |