Titre | Brits "Natasha Bedingfield" |
Agence | McCann London |
Campagne | Building Long-term Value - MasterCard |
Annonceur | Mastercard International |
Marque | MasterCard |
Mise en ligne | Juillet 2006 |
Secteur d'activité | Cartes de crédit |
Slogan | Priceless |
Synopsis | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
Type de média | Télévision |
Longueur | |
Marché | Royaume-Uni |
Directeur de création | Brian Cooper |
Directeur de création | Jason Stewart |
Responsable de budget agence | Jon Armstrong |
Réalisateur | Carl Scott |
Directeur de la publicité | Rita Broe |