Titre | Recharge Yourself |
Agence | Leo Burnett Brussels |
Campagne | Recharge Yourself |
Annonceur | Samsung |
Marque | Samsung S6 / S6 Edge |
Date de première diffusion/publication | 2015 |
Secteur d'activité | Téléphones mobiles & tablettes |
Synopsis | Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves. |
Type de média | Etude de cas |
Longueur | |
Directeur de création | Tom Garcia |
Equipe créative | Wout Geysen |
Equipe créative | Jurgen Verbiest |
Directeur artistique | Najate El Achari |
Producteur, agence | Monique Sampermans |
Maison de production | Eckelwood & Visual Teasing |
Réalisateur | Gunter Blokken |
Réalisateur | Renaud Goossens |
Directeur Général | Kaat Danneels |
Directeur de clientèle | Jeroen Vernelen |
Chef de groupe | Elodie Pagaud |