Hälssen & Lyon - "The Teabag Collection "

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Allemagne

Awards

6582

Marque: Hälssen & Lyon
Pays: Allemagne

Annonceur: Hälssen & Lyon

Titre	The Teabag Collection
Agence	Accenture Song (formerly Kolle Rebbe)
Campagne	The Teabag Collection
Annonceur	Hälssen & Lyon
Marque	Hälssen & Lyon
Date de première diffusion/publication	2017 / 3
Secteur d'activité	Café, thé, boissons chocolatées, petit-déjeuner
Synopsis	Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers.
Type de média	Packaging, Marque & Design
Longueur	41 seconds
Plus d'info	www.teabagcollection.com
Maison de production	Xxx
Maison de production	Korefe
Public Relations Agency	Michelberger Pr
Maison de production	Rts Scholz Gmbh
Directeur de la création	Sascha Hanke
Music & Sound Design	Hastings
Head of Design	Christian Doering
Directeur de création	Alexander Michaelsen
Directeur de création	Tim Esser
Infographiste	Mitja Schneehage
Retouch Artist	Tommy Szewczuk
Responsable de budget agence	Isabell Wust
Producteur, agence	Ricarda Brieden
Directeur de la production	Martin Luhe
Artwork	Roy Philipp
Photographe	Imke Jansen
Designer	Ayzit Bostan
Réalisateur	Fabian Frinzel
Caméraman	Alexander Hildenberg
Sound Designer	Oscar Meixner