Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Allemagne
TitreBoard 2
Agence
Campagne Feed Your Creativity
Annonceur Art Directors Club Germany
Marque Art Directors Club Germany
Date de première diffusion/publication 2018
Secteur d'activité Autres
Philosophie Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion. The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians.
Type de média Packaging, Marque & Design
Agency Account Manager
Responsable de la création
Responsable de la création
Creative Director
Concepteur / rédacteur
Concepteur / rédacteur
Agency Producer
Infographiste
Infographiste
Illustrateur
Maison de production
Maison de production
Producer
Editor
Monteur
Monteur
Agency Print Producer
Agency Print Producer
Agency Production Manager
Agency Production Manager
Music Supervisor
Sound Engineer
Sound Engineer
Sound Engineer
Film/TV Studio Company

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