| Titre | HBO Voyeur |
| Agence | BBDO New York |
| Campagne | HBO Voyeur - Home Box Office |
| Annonceur | Home Box Office, Inc. |
| Marque | HBO |
| Mise en ligne | Avril 2008 |
| Produit | hbovoyeur.com |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Philosophie | HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story. |
| Type de média | Etude de cas |
| Longueur | |
| Directeur artistique | David Carter |
| Equipe créative | David Carter |
| Equipe créative | Brian DiLorenzo |
| Equipe créative | Mike Smith |
| Concepteur / rédacteur | Mike Smith |
| Concepteur / rédacteur | David Carter |
| Concepteur / rédacteur | Greg Hahn |
| Equipe créative | Greg Hahn |
| Equipe créative | Bill Bruce |
| Equipe créative | David Lubars |
| Producteur, agence | Jiffy Iuen |
| Producteur, agence | Brian DiLorenzo |
| Réalisateur | Jake Scott |
| Maison de production | RSA Films |
| Chef de groupe | Rob Rawley |
| Chef de groupe | Tara DeVeaux |
| Chef de groupe | Juliane Sunderland |
| Chef de groupe | Jessica Mailloux |
| Producteur | Fran McGivern |
| Producteur | David Mitchell |
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