L'Oréal - "Paywall Down (112s)"

WMcCann

WMcCann São Paulo, Brésil

Awards

3612

Cette création fait partie de la Collection Act Responsible

Marque: L'Oréal
Pays: Brésil

Annonceur: L'Oréal

Titre	Paywall Down (112s)
Brief	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Agence	WMcCann
Campagne	Paywall Down
Annonceur	L'Oréal
Marque	L'Oréal
Mise en ligne	Novembre 2022
Secteur d'activité	Hygiène, soins & parapharmacie
Synopsis	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Type de média	Digital
Executive Chairman	Hugo Rodrigues
PDG	André França
CCO	Mariana Sá
Executive VP	Marcio Borges
Directeur de création	Ricardo Weitsman
Directeur de création associé	João Resende
Directeur artistique	Bruno Mukai
Directeur artistique	Ana Rocha
Concepteur / rédacteur	Andrea Lobato
Concepteur / rédacteur	Humberto Nogueira
Concepteur / rédacteur	Igor Pontes